Package Design Print Design UI/UX Design
WEB PAGE FOR DETRALEX
Servier is a global, independent pharmaceutical company founded in 1954. With a presence in over 150 countries, Servier focuses on the development, production, and distribution of innovative medicines across various therapeutic areas.
In Slovenia, Servier is best known for Detralex, a treatment for venous insufficiency and hemorrhoids. Detralex is widely used to improve venous tone, reduce swelling, and alleviate symptoms such as heavy legs and discomfort from hemorrhoids. Servier’s dedication to healthcare innovation and patient well-being has made Detralex a trusted choice for managing these common conditions.
SERVICES:
UI/UX Design
CLIENT:
Servier Pharma d.o.o.
AGENCY:
Bsmart
Servier approached the agency with the goal of creating a landing page that addressed the topic of hemorrhoids in a lighthearted and approachable way. Their aim was to break the taboo surrounding the condition while promoting their product, Detralex, as a solution.
The task was to design a landing page that aligned with the existing visual materials provided by Servier, including icons and character designs, while ensuring that the content remained engaging and approachable.
Using the provided assets, I developed a landing page design that captured the playful tone Servier wanted. I incorporated dynamic animations of the characters to add movement and engagement, creating a user-friendly interface that effectively communicated the message while making the topic more accessible.
The final landing page successfully combined fun, dynamic design elements with informative content, providing an engaging platform for Servier to break the stigma around hemorrhoids while promoting their product.
