Package Design Print Design UI/UX Design
MARKETING CAMPAIGN IDEA FOR PETROL
Petrol is a leading Slovenian energy company, specializing in the retail and wholesale of petroleum products. With a strong network of gas stations across Slovenia and a growing international presence, Petrol offers a wide range of energy solutions, including fuels, lubricants, and convenience store services. Known for its commitment to quality and customer satisfaction, Petrol plays a vital role in the Slovenian energy landscape.
AWARDS:
- 1st place in the category for The Best Screenplay
- 1st place in the category for The Best Photography
- 1st place in the category for The Best Facebook Page
- 3rd place in the category for The Best You Tube Campaign
CLIENT:
Petrol d.d. in association with IAM – Institute and academy of multimedia
PROJECT PARTNERS:
Sebastjan Pust, Erik Kralj, Monika Škorjanc, Gašper Kovačič, Jernej Leskovar
ACTORS:
Nadja Ritlop and Gregor Tušek
As part of a project at the Institute and Academy of Multimedia in Ljubljana, our team was tasked with creating a conceptual campaign for one of Slovenia’s leading energy companies, Petrol. The aim was to develop a comprehensive marketing campaign that would reflect the brand’s stature and reach a wide audience.
The project required us to design an entire production pipeline, from initial concept and scriptwriting to the final recorded commercial. Our team was responsible for every stage of the process, ensuring the campaign’s message resonated with Petrol’s audience.
In addition to producing a commercial, we developed various supplementary materials essential for a large-scale campaign. This included designing billboard posters and executing a virtual social media campaign to ensure cohesive branding across all platforms.
The final project showcased our ability to deliver a fully integrated marketing campaign. It combined a creative commercial with effective digital and outdoor advertising, providing a comprehensive strategy for Petrol’s potential campaign rollout. Additionally, we were proud to receive four awards presented by the Petrol marketing team in recognition of our efforts and creativity.
