Package Design Print Design UI/UX Design
WEB PAGE FOR LUMAGICA LIGHT SHOW
Lumagica is an international light festival that transforms outdoor spaces into mesmerizing wonderlands with interactive light displays and artistic sculptures. The festival features immersive light tunnels, glowing trees, and stunning installations, offering a magical experience for visitors of all ages. Accompanied by festive markets offering snacks and hot drinks, Lumagica creates a cozy, enchanting atmosphere and offers a unique and unforgettable experience for visitors of all ages.
There were also plans to bring the magical light park to Slovenia, but unfortunately, it didn’t materialize.
SERVICES:
UI/UX Design
CLIENT:
MK Illumination d.o.o.
AGENCY:
Bsmart
The goal was to create a captivating website tailored to the Slovenian audience, showcasing the festival’s unique features while engaging potential visitors. The website would serve as both a promotional platform and a way to collect email subscribers, building anticipation for ticket sales once the event launched.
The primary objective was to design a visually engaging website that seamlessly reflected LUMAGICA’s established brand identity. The site needed to not only showcase the enchanting light displays but also evoke a sense of wonder and excitement. With plans for the festival’s arrival in Slovenia, the website was a crucial tool for building an audience, collecting email subscribers, and keeping them engaged until tickets became available.
Working with LUMAGICA’s existing visual identity, I designed a website that captured the immersive, magical, and festive essence of the festival. The design featured elements inspired by the vibrant lights and sculptures that define the event, creating an online experience that mirrored the in-person spectacle.
The layout prioritized both visual appeal and functionality. I created a user-friendly interface that made it easy for visitors to sign up for updates and be notified when tickets went on sale. The design emphasized a simple, intuitive user flow, complemented by festive and modern design elements.
Although the LUMAGICA event in Slovenia ultimately did not take place, the website design was ready to capture the festival’s magic and build anticipation. The site successfully balanced LUMAGICA’s global identity with a local focus, offering Slovenian audiences an exciting preview of the event. With strong visuals and a clear focus on user engagement, the website was well-positioned to support LUMAGICA’s entry into the Slovenian market.
